Nobody gets to schedule when a crisis or a public issue will consume your company. Nor do we get to set the pace of how these events unfold. In today’s light-speed social media world, a company or an individual can be judged and convicted before the company’s first conference call can be arranged.
That’s why it’s important to assemble a team before an issue or as soon as possible, who can move quickly to help your organization. This team can help develop and implement immediate action steps as well as a longer-term plan to address the situation. You want a team who understands the current media and public opinion environment, while also incorporating the needs of the legal and financial teams