As part of an ever-changing media landscape, customers today are their own media outlet. Through Facebook, Twitter, or Instagram, your key audiences are increasingly sharing articles and information they find interesting. They are publishers and, like every publisher, they need content. Brand Journalism provides that content.
When coupled with a thoughtful digital strategy, Brand Journalism allows your company to expand its media presence and better communicate to target audiences - allowing them to participate in and disseminate your story. Whether you participate or not, your story is being told through today’s most trusted source: friends and family. Brand Journalism allows you to participate more fully, build your brand, launch new products, and increase employee engagement,
all at a cost less than a typical advertising or brand initiative.
Lone Rock Strategic Communications has former reporters and professional videographers/photographers who can staff your organization’s “news room” to provide a steady stream of content to engage your target audiences.
Using Lone Rock’s Brand Journalism strategy, one company saw target audience engagement increase by more than 40 percent while reducing outreach cost by nearly half.
Increased target audience engagement and expanded brand awareness at a lower cost.
Are you ready? We are.