MARKETING & COMMUNICATIONS

A start-up business needed to develop a comprehensive and cost-efficient marketing communications plan. Following the completion of a marketing and communications audit conducted by Lone Rock Strategic Communications, the firm was able to re-focus its marketing and communications efforts to more effectively reach its target audience, while reducing costs by 35 percent.

 

STRATEGIC PLANNING & LEADERSHIP

An international business needed an interim Communications leader for its US unit to provide strategic planning and executive support while the search for a permanent Communications executive was conducted. Under the interim leadership provided by Lone Rock Strategic Communications, the organization held a national convention as well as made several placements in targeted national publications.

 

INTERIM LEADERSHIP

International hotelier needed an interim Communications executive leader for their Americas group until a permanent leader could be hired. The organization held its largest annual meeting, as well as effectively managed normal business for internal/external communications and media relations while Lone Rock provided the leadership.

 

ISSUE MANAGEMENT

A major energy company engaged in a multi-billion dollar merger facing significant public pressure against acquisition target. Lone Rock Strategic Communications developed a comprehensive communications plan that included community outreach, media communications, and employee education.

 

BRAND JOURNALISM

A client needed a cost-effective strategy to engage with its employees, customers, and key influentials to enhance the brand value and solidify the client’s offerings to its target audiences. Within 100 days after implementing a Brand Journalism strategy, the client increased social media followers by more than 1,000 percent while increasing social media shares from an average of 5 shares per month to more than 400 shares per month.